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Abstract
Speakers
September 17-18, 2019
Bespoke at Westfield
San Francisco
San Francisco
Agenda
An agenda packed with groundbreaking keynotes, breakouts and panel discussions.
September 17
September 18
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08:20 - Main Stage
Chair Person Opening Remarks
Raechel Lambert, Partner & Product Marketer, Olivine Marketing
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08:30 - Main Stage
Zero to 1.0: leading marketing for a developer product at Google
Martin Aguinis, Lead Marketing, Flutter, Google
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09:00 - Main Stage
Product Marketing For Innovation - How Facebook's AR/VR PMM Team Positions Products for the Future
Meaghan Fitzgerald, Head of Product Marketing, AR/VR Content, Facebook
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09:30 - Main Stage
Becoming a Platform Product Marketer
Lisa Kant, Senior Director, Platform and Solutions Product Marketing, Zendesk
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10:00 - Main Stage
Product Marketing for 2-sided Marketplaces
Ashwin Somakumar, Head of Product Marketing, OpenTable
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10:30
Coffee Break
10:55 - Stage One
Chairperson Introduction
Ryan Goldman, VP of Product Marketing, Pendo
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11:00 - Stage One
How to become a Product Marketing Scientist
Elizabeth Brigham, Head of Product Marketing, Software, Morningstar Inc
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11:00 - Stage Two
Uber's next billion users
David Jennings, Senior Product Marketing Lead , Uber
Julia Kaplan, Product Marketing Manager, Uber
Julia Kaplan, Product Marketing Manager, Uber
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11:00 - Sales Enablement
Using buyer and seller personas to empower your sales team
Sridhar Karnam, Senior Director, Product Marketing, Sumo Logic
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11:30 - Stage One
How to nail product positioning when your company needs a refresh
Matt Allen, VP, Corporate & Product Marketing, MarkLogic
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11:30 - Stage Two
Data-Driven Story Telling That Actually Resonates (Really!)
Eugenia Alfonzo, Product Marketing Manager, Trello
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11:30 - Sales Enablement
Embrace The Emotions: Enable Sales with Empathy, Authenticity, and Excitement
Roopal Shah, Vice President, Enablement, Salesforce
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12:00 - Stage One
Simple Strategies to Cut Through the Noise and Engage a Distracted Sales Force with Consistency
Anthony Larkin, Director of Product Marketing, Akamai
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12:00 - Stage Two
Panel Session: Go-to-market best practices & strategies
Locke Truong, Head of Global Product Marketing, Ingram Micro
Mona Li, Product Marketing, Facebook
Donna Quinlan, Product Marketing Manager, Box
Mona Li, Product Marketing, Facebook
Donna Quinlan, Product Marketing Manager, Box
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12:00 - Sales Enablement
Scaling Sales Enablement: A Product Marketing Perspective
Sapphire Reels, Product Marketing Manager, Pluralsight
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12:30
Lunch Break
13:30 - Stage One
Turbocharge your growth with customer segmentation
Tamara Grominsky, Director of Product Marketing, Unbounce
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13:30 - Stage Two
Aligning Your Company's Product Marketing Department with the Rest of Your Company
Jeff Hardison, Head of Product Marketing, Clearbit
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13:30 - Sales Enablement
Panel Session: The Challenges of Global Go-to-Market Strategies & Sales Plays
Lisa Duncan, Director of Sales Enablement, Survey Monkey
Jean Huy, Head of Product Marketing, Cegid
Jean Huy, Head of Product Marketing, Cegid
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14:00 - Stage One
Product Launches at Salesforce
Chris O'Hara, VP Product Marketing, Salesforce
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14:00 - Stage Two
Insight to Installs: How Art.com leveraged customer insight to deliver stellar go-to-market results
Ali McCourt Turhal, Director, Brand & Product Marketing, Art.com
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14:00 - Sales Enablement
Presentation details coming soon
Trenton Bloom, Sales Enablement Manager, Zendesk
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14:30 - Stage One
B2B Product Marketing in a Quickly Fragmenting Media Landscape
Jennifer Gomez, Director of Product Marketing, TiVo
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14:30 - Stage Two
Go-To-Market Strategy to win in the market
Anand Akela, VP, Product Marketing, Tricentis
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14:30 - Sales Enablement
Conversations Not Content: How Sales Enablement Lost Its Way
Steve Mayernick, Head of Product Marketing, Guru
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15:00
15:30 - Stage One
Scaling a PMM team at a fast-growing startup
Diana Smith, Head of Product Marketing, Segment
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15:30 - Stage Two
PM vs. PMM - Where Do You Draw the Line?
Rene Kolga, Sr. Director of Product and Marketing, Nyotron
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15:30 - Sales Enablement
Using AI to Bridge the Sales & Marketing Gap
Speaker to be announced soon…
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16:00 - Stage One
Panel Session: To be announced soon
Francis Larkin, VP Product Marketing, InVision
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16:00 - Stage Two
Competitive Intelligence at the Speed of DevOps
Clinton Sprauve, Sr Technical PMM - CI, GitLab
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16:00 - Sales Enablement
Solving the Gap between Buyer Preferences and Seller Behaviours
Speaker to be announced soon…
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16:45 - Stage One
Making Product Marketing Stick:
6 PMM tools we built at Glassdoor to scale product marketing impact.
Eric Petitt, Senior Director of Product Marketing, Glassdoor
Gregg Miller, Senior Manager Product Marketing, Glassdoor
Gregg Miller, Senior Manager Product Marketing, Glassdoor
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16:30 - Stage Two
Presentation details coming soon
Ali Wiezbowski, Head of Driver Engagement Product Marketing, Uber
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16:30 - Sales Enablement
Driving Consistent and Predictable Interactions
Speaker to be announced soon…
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17:15 - Stage One
Craft your metrics for a competitive program
Nikhil Dhingra, Director of Product Marketing, ServiceTitan
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17:00 - Stage Two
Product Launch (and Land): Success stories and learnings
Seiyonne Suriyakumar, Senior Product Marketing Manager, HelloSign
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17:45 - Stage One
PMA Awards Ceremony
Product Marketing Alliance,
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17:45
Networking Drinks
September 18
08:20 - Main Stage
The State of Product Marketing Report: The Results
Product Marketing Alliance,
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08:30 - Main Stage
Presentation details coming soon
Laura Jones, Global Head of Product Marketing, Uber
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09:00 - Main Stage
Product Led Growth: The Rise of the User
Kyle Poyar, VP, Market Strategy, OpenView Venture Partners
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09:30 - Main Stage
From Zero to Something: Bootstrapping Product Marketing
Aneel Lakhani, Interim VP Marketing, Freelance
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10:00 - Main Stage
Building a Product Marketing team from scratch
Vidhya Ravi, Director of Product Marketing, Automattic
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10:30
Coffee Break
11:00 - Stage One
GTM Strategy - From 0 to 60 in 1 Quarter
Daniil Karp, Product Marketing Manager, Asana
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11:00 - Stage Two
Pay Attention to Awareness
Danny Spyra, Sr. Product Marketing Manager, Yahoo Finance
Tom Mansfield, Director Product Marketing, Visa
Aneri Shah, Product Marketing Manager, Facebook
Liz Gonzalez, Director of Product Marketing, Copper
Tom Mansfield, Director Product Marketing, Visa
Aneri Shah, Product Marketing Manager, Facebook
Liz Gonzalez, Director of Product Marketing, Copper
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11:00 - Sales Enablement
Using AI to Bridge the Sales & Marketing Gap
Speaker to be announced soon…
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11:30 - Stage One
Establishing the Product Marketing Function
Dave Kim, Group PMM, Lyft
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11:30 - Stage Two
Panel Session: Important Considerations for Creativity and Innovation
Michael Richter, Director Product Marketing, Oracle
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11:30 - Sales Enablement
Promote a Customer Focused Culture
Speaker to be announced soon…
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12:00 - Stage One
The Highs and Lows of Product Marketing
Thaise Skogstad, Director of Product Marketing, Anaconda Inc
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12:00 - Stage Two
Market research as a super power for PMMs
Kerensa Hogan, Lead Product Marketing Manager, Twitter
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12:00 - Sales Enablement
Maximize every buyer interaction
Speaker to be announced soon…
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12:30
Lunch Break
13:30 - Stage One
B2B2C + B2C2B - Your New Formula For Success
Grace Kuo, Head of Product Marketing, Udemy
Julia Onken, Product Marketing Lead, Houseparty
Kristen Ribero, Head of Employer Marketing, Handshake
Julia Onken, Product Marketing Lead, Houseparty
Kristen Ribero, Head of Employer Marketing, Handshake
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13:30 - Stage Two
Grass Root Product Marketing, Transition to Life Style Brand
Fardad Niknam, Sr. Director of Product Marketing, Yokohama Tire
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13:30 - Sales Enablement
Providing sales team members with the right tools to do their jobs
Speaker to be announced soon…
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14:00 - Stage One
Presentation details coming soon...
Mike Polner, Global Head of Product Marketing, Uber Eats
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14:00 - Stage Two
5 Product Marketing Tips to Help Your Startup Cross the Chasm
Hugh McFall, Product Marketing Manager, Samsara
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14:00 - Sales Enablement
Getting the right salespeople on the team
Speaker to be announced soon…
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14:30 - Stage One
Does Product Marketing deserve a new name?
Isabelle Dumont, VP of Marketing, Arceo.ai
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14:30 - Stage Two
Moving from Features to What Customers Really Care About
Josh Gosliner, Director of Product Marketing, Juvo
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14:30 - Sales Enablement
Bridging the gap between marketing automation and CRM software
Speaker to be announced soon…
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15:00
Coffee Break
15:30 - Stage One
Why Product Marketing should adopt OKRs now?
Rahul Agarwal, Product Marketing Manager, Dell Boomi
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15:30 - Stage Two
The Challenges of Emerging Tech for Product Marketers
Michael Richter, Director Product Marketing, Oracle
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16:00 - Stage One
Disruptive go-to-market strategies for exponential growth
Pallavi Vanacharla, Head of Product Marketing, IoT, Twilio
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16:00 - Stage Two
Why PMMs Should Start Thinking Like CEOs
Christopher Hines, Head of Product Marketing, Zscaler
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16:30 - Stage One
Presentation details coming soon...
Maya Grossman, Strategic Adviser, Product Marketing, Google
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16:30 - Stage Two
Driving "0 to 1" innovation as a product marketer
Angela Zhang, Product Marketing Lead, Gusto
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17:00 - Stage One
Learning from Startup Product Marketing at the Enterprise
Misha Rangel, Senior Product Marketing Manager, IBM
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17:00 - Stage Two
Presentation details coming soon
Jared Schwitzke, Product Marketing, Springlabs
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17:30 - Stage One
Presentation details coming soon
Alexander Chahin, Head of Core Rider Product Marketing, Lyft
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