Rene Kolga has 15 years of product management and marketing experience in the B2B space, with ownership over 40 products and annual revenue up to $300m. He run Product and Marketing teams at multiple Fortune 500 companies and Silicon Valley startups, including Symantec, Citrix, Altiris, ThinAir and Nyotron. Rene earned his Computer Science degree from Tallinn University of Technology and received an MBA from University of Utah. He frequently writes and speaks on cybersecurity and product management topics.
September 17, 15:30
PM vs. PMM - Where Do You Draw the Line?
Product managers create product vision, roadmaps and enable R&D teams to build successful products. While marketers build go-to-market strategy, collateral, growth campaigns, and execute webinars and events. The separation seems to be quite clear. Or is it?
PMMs are often described as the ones leading outbound activities. However, shouldn't a PM be the ambassador for their product both internally and externally? Who really owns pricing strategy? What about market analysis? Who should represent the product at trade shows and industry conferences as well as train company' sales force?
In this talk we will explore blurry lines between Product and Marketing, especially in early-stage startups, and how to properly define those responsibilities.