Product managers create product vision, roadmaps and enable R&D teams to build successful products. While marketers build go-to-market strategy, collateral, growth campaigns, and execute webinars and events. The separation seems to be quite clear. Or is it? PMMs are often described as the ones leading outbound activities. However, shouldn't a PM be the ambassador for their product both internally and externally? Who really owns pricing strategy? What about market analysis? Who should represent the product at trade shows and industry conferences as well as train company' sales force? In this talk we will explore blurry lines between Product and Marketing, especially in early-stage startups, and how to properly define those responsibilities.